Happiest Baby, Inc. Privacy Policy

LAST UPDATED: August 20, 2015

Happiest Baby, Inc. (“HBI”, “we”, “us” or “our”) owns and operates www.happiestbaby.com (the “Website”). We are committed to safeguarding your privacy online. To better protect your privacy, we provide this notice explaining our online information practices.

1) General

You can visit and enjoy the Website without disclosing any personal information about yourself. However, you may provide feedback information thru the Website’s “Contact Us” section, and you may purchase products from the Website. The types of personal information collected at these pages are: Name, Address, Email address, Phone number, Credit/Debit Card Information, (etc.). We may also collect other personal information that will be identified on the applicable page(s) of the Website. If you submit any personal information to us, you can be assured that we will not sell, lease, or share your personal information with or to anyone else, except as provided in this policy, including as follows: (1) to our third party service and/or product providers, and only so that they may help us provide the services and/or products you’ve requested; (2) upon notice posted on an applicable location of our Website where we collect your personal information for an economic transaction and notify you that we will be sharing such information with a third party, where such third party is clearly identified; and (3) on occasion and only if you have opted to receive such communications or have not opted out of receiving such communications, we may offer a special promotion regarding services and/or products on the Website in conjunction with a third party service and/or product provider, sponsor, or promotional partner, and share your information with that third party provider, sponsor, or promotional partner so that it can send you other special promotions it offers.

2) Special Offers and Promotions

We may also send you e-mails and text messages with special offers and promotions. If you don’t want to receive these emails and text messages, you may change your preferences.

3) Cookies

To help us serve you better, we collect information that does not identify you personally, but rather identifies your computer or browser. This is done by using little files called “cookies” and by tracking IP addresses. A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a Website’s computers and stored on your computer’s hard drive. Cookies operate in the background, and you can turn them off if you wish, but doing so may impair your ability to use some of the features on the Website. We may use cookies to make the Website work better by, for example, keeping track of things you purchase from the Website. We may also allow other companies that are presenting advertisements or providing services on our pages to set and access cookies on your computer. The use of cookies by such companies will be covered by their own privacy policies, not ours. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows the user to accept or reject cookies. If you set your browser not to accept cookies, you may not be able to take advantage of certain services on the Website. We may also use IP addresses to analyze trends, help us administer the Website, track the movement of visitors, and gather broad demographic information for aggregate use. At this time, the Website does not recognize automated browser signals regarding tracking, including “do-not-track” signals.

4) Aggregated Demographic Information

We may share aggregated demographic information with third parties, but this information is not linked to any personal information that can identify you or another individual person. Therefore, no personal information is disclosed in this manner. This privacy policy in no way restricts or limits our collection and use of data that does not identify you personally and we may use and share such data with third parties for various purposes, including to help us better understand our customers’ needs and improve our services.

5) Third Party Links

The Website may contain links to third party websites. Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you on the Website. Other sites accessible through our site via links or otherwise have their own policies in regard to privacy. We encourage you to be aware of this when your leave the Website and to read the privacy policies of every website that collects personally identifiable information from you. We are not responsible for the privacy policies or practices of third parties. Aside from any third party licensors or licensees who may provide products or services via the Website, other third parties may collect, but we do not authorize them to collect, personally identifiable information about your online activities over time and across different websites when you use the Website.

6) Children

To access or use the Website or provide information to HBI, you must be 13 years old or older and have the requisite power and authority to enter into this Privacy Policy, or have the permission of a legal guardian. Children under the age of 13 are prohibited from using the Website without permission of a legal guardian.

7) Business Transfers

As time passes, HBI may be sold along with its assets, or other transactions may occur in which customer information is one of the business assets transferred. Notwithstanding anything herein to the contrary, in such a case, the personal information which we have gathered may be one of the business assets we transfer.

8) Disclosure for Legal Purposes

The law requires that we may be required to share your personal information and non-personal information pursuant to judicial or governmental subpoenas, warrants or orders. If we are required to do so, we will, of course, obey the law. In addition, notwithstanding any term to the contrary in this Privacy Policy, we reserve the right to use and disclose your personal and non-personal information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of this Website’s Terms of Service, or as otherwise required by law or to act in the best interests of HBI.

9) Our Security Practices

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect online. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure.  As a result, we will have no liability to a user of the Website or to any third party arising out of any loss, misuse, destruction, or alternation of a user’s personal information.

10) How You Can Review Your Personal Information

If you want to review your personal information, you can revise your preferences. Your preferences include your shipping, payment and account information, as well as whether you want to receive communications from us. If you want to close your account with us and have us delete the personal information in it (except for information that we keep for record-keeping purposes), please contact us.

11) Exclusions

This privacy policy does not apply to any unsolicited information you provide to us through the Website or through any other means. This includes, but is not limited to, information posted to any public areas of the Website, such as bulletin boards, any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information is deemed to be non-confidential and HBI is free, and you hereby grant HBI the right to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.


HBI is not an entity that is covered by the federal law known as the Health Insurance Portability and Accountability Act (“HIPAA”). HIPAA privacy rules apply to health plans, health care clearinghouses or to any health care provider who transmits health information in electronic form in connection with transactions for which the Secretary of HHS has adopted standards under HIPAA and their service providers. This means that the information that you provide to HBI is not protected by the HIPAA privacy rules and regulations.

13) Contact Us

If you have questions about our privacy policy or the information you have provided to this website, please contact us.

14) Notification of Changes

If we decide to make an important change to our Privacy Policy, we will post a notification and link on our homepage so that you can review the updated policy. If at any point we wish to use your personal information in a manner different from that stated at the time it was collected, we will notify you by means of an e-mail and give you the opportunity to indicate whether you consent to the proposed use. Your continued use of the Website following the posting of such modifications, alterations or updates will signify your acceptance thereof.

15) Processing in the United States

Please be aware that your personal information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country.  By using the Website, you agree that the applicable laws in the United States will govern the collection, use, transfer, and disclosure of your personal information and communications. The laws in the United States may not be as protective of your privacy as those in your location.

16) Visitor’s Acceptance of These Terms

By using the Website, you signify your acceptance of all terms set forth in HBI’s Privacy Policy.