Mysha Founder Marika Frumes Is Building a New Village for Moms

When Marika Frumes was pregnant with her first child, she longed for something many new parents find elusive: genuine connection. The kind of deep, nourishing community that doesn’t end when the prenatal class does. So, like many of the best ideas, Mysha was born out of a personal need—and a bold vision to bring moms together in a way that felt truly supportive and real. Through carefully curated pods, thoughtful facilitation, and an emphasis on intimacy over scale, Mysha offers something rare: a safe, smart, and soulful space for moms to be seen, supported, and surrounded. 

In our conversation, the founder and mom of two opens up about the simple rituals that keep her grounded, how her own experience of isolation inspired a movement, and why she believes every mom deserves her people—especially at 2am.

As both a mother and a founder, how do you balance the demands of entrepreneurship with the demands of motherhood? Are practices that help you stay grounded?

I’m continuously learning to set new boundaries—mostly with myself. My non-negotiables are simple but grounding rituals: warm lemon water in the morning, doing at least one social thing for myself once a week, moving my body daily. I've recently gotten into Kabbalah with David Ghiyam and that wisdom has been transformational for me. As long as I continue to fill my cup, life stays manageable.  

What inspired you to start Mysha? Was there a specific moment in your journey that made you realize this kind of community was necessary?

When I was pregnant, I felt a deep longing to connect with other women going through the same season. I tried, I went to pregnancy classes hoping to find my “village”, but there wasn’t space for connection, so everyone just slipped out after class. One night, feeling all those hormones a bit extra, I literally googled “down-to-earth pregnant influencers” (sigh, don’t judge). That’s when it hit me: What I needed didn’t exist. 

So, I took matters into my own hands. With one Facebook post, I gathered 20 women who were all due the same month into a WhatsApp pod. That group became a lifeline. As moms started sharing it with their friends, I created more groups. It quickly became clear that so many women were craving the same thing I was- real depth, intimacy, and connection in a community that feels both supportive and authentic.

Mysha emphasizes intimate pods and facilitated experiences. Can you explain how these pods work and what kind of support mothers find within them?

At the heart of Mysha are our primary pods, curated groups of about 20 moms who are all due in the same month. Each pod is intentionally facilitated to keep the space high in value and low in noise. I’m active in every pod as well, sharing wisdom, making introductions, and ensuring each mom feels seen and supported. The result is built-in trust, strategic connections, and support that spans everything from postpartum anxiety to career pivots.

Beyond the primary pods, members can also join interest-based pods on topics the community cares about most—like holistic health, founder moms, or travel. And of course, our in-person gatherings and niche groups (whether you’re a twin mom, an investor, or both!) extend that support into every facet of life.

What have been your proudest moments or successes since launching?

Honestly, the best moments are the messages I get from members sharing how Mysha helped them through postpartum anxiety, connected them to lifelong friends, or even led to new jobs and investments. On long days, those notes are fuel. What started as a lifeline for me has become a powerful network for thousands of women—and that feels like the ultimate success.

Where do you see Mysha evolving over the next few years? Any plans for expanding services, products, or new types of support for moms?

We’ve built specialty pods for the needs we see in our community: solo moms, twins, neurodivergent families, founders, and investors. The vision is to keep deepening the quality of connection and experience—more intimate meetups across the country, more niche pods to reflect the range of modern motherhood, and continuing to create environments that feel like a soft landing in a season that can feel isolating. We will continue to expand into neighborhood-specific pods in the places where we have the most moms joining. 

What are the products or resources you can’t live without — especially during those first few months postpartum?

I rely on high-quality supplements (I’ve used WeNatal), thoughtful nutrition (Mamala, Chiyo, Cookma and Miracle Milkookies are a few favorites), and I prioritize Behrhaus magnesium for sleep. But beyond products, what truly sustained me was community. No registry item could compare to having women to text at 2am. who were going through the exact same thing.

If you could go back and give one piece of advice to yourself when you were first expecting, what would it be?

Don’t white-knuckle it alone. Find your people early, during pregnancy. You'll thank yourself later. I see a lot of moms join Mysha two months postpartum, and they all say they wish they joined sooner but didn't "get it" until the baby had arrived.  

For moms who don’t have access to traditional mom groups, what advice do you have for finding meaningful connection and support?

Community doesn’t just happen—it takes intention. Start small, strike up a conversation with another parent at the playground, or ask an acquaintance if they’d be up for coffee and to bring a friend. Be open, share your wins and struggles, and invite others to do the same. Having a prompt is so helpful in getting to know a group. And if building that village feels overwhelming, that’s exactly why Mysha exists—to do the curating for you so all you have to do is show up. Sometimes people forget that we operate virtually, all over the country! 

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.