Rahab Hammad
Benefits Manager @ Snap Inc.
SNOO is by far the BEST parental benefit we’ve ever offered. The feedback is phenomenal!
A measurable retention benefit for working parents
SNOO Employee Benefit Program
Give your employees the gift of sleep. SNOO helps new parents get more rest so they can return to work refreshed and focused. Affordable for employers—less than a cup of coffee per employee per day.
Trusted by 160+ employers • 100% client retention • 88 NPS • FDA De Novo Authorized
Human impact for families.Measurable impact for employers.
Supporting better sleep during early parenthood leads to better focus, retention, and performance at work.
For Parents
- 1–2 additional hours of sleep per night
- Lower parental stress
- More confidence
- Faster recovery
- Improved wellbeing
- Feeling supported
For Employers
- Higher retention
- Less burnout
- Faster return-to-work
- Stronger engagement
- Higher satisfaction & loyalty
- Improved morale
Proven Impact for Employers
2024 HR + benefits leader survey:
100%
clients retained
88 NPS
among benefits managers
97%
reports improved employee experience
97%
reports higher employee morale
6 out of 7
say parents return more rested from leave
3 out of 4
see stronger retention + recruiting
The First Year Postpartum Is a High-Risk Retention Window
When early parenthood goes unsupported, companies lose experienced talent—and the cost compounds quickly.
43%
of new parents get less than 3 hours of continuous sleep. Performance risk during return-to-work.
34%
of new mothers leave the workforce for over a year. One of the highest-risk attrition periods.
90-200%
of salary costs for employee replacement. Turnover carries outsized financial impact.
83%
of employees say childcare benefits influence retention. Support is a measurable lever.
Early Parenthood Carries Outsized Risk
Early parenthood is associated with higher absenteeism, lower productivity, and increased likelihood of attrition, particularly among women and primary caregivers.
Most Family Benefits Start Too Late
Most benefits designed to support working parents don’t meaningfully address this phase. By the time traditional family benefits take effect, the highest-risk window has already passed.
SNOO Intervenes When It Matters Most
Supporting better sleep and stability during the newborn months, when it matters most for both families and the workforce.
Early Support Is a Strategic Investment
Supporting parents early isn't just compassionate—it's a high-ROI investment in retention, engagement, and workforce performance, at a very low cost to employers.
Why employers choose SNOO
A high-impact benefit designed to improve retention, wellbeing, and workforce performance—without administrative lift.
Improves parental retention
Employees who feel supported during early parenthood are more likely to stay engaged and committed long term.
Reduces sleep-related burnout
Better infant sleep helps parents return to work more focused, resilient, and productive.
Supports equitable family benefits
Provides meaningful support during a critical life stage, reinforcing inclusive workplace policies.
Zero operational burden
Fully managed logistics mean no inventory, shipping, or admin lift for internal teams.
Simple for HR. Seamless for employees.
A simple, low-lift benefit designed to integrate seamlessly into your existing benefits ecosystem—managed by Happiest Baby.
1
Employer setup
Happiest Baby partners with your team to configure eligibility, pricing, and rollout details.
2
Employee enrollment
Eligible employees enroll directly through Happiest Baby.
3
Fulfillment and logistics
Happiest Baby manages all shipping, returns, replacements, and safety checks.
4
Ongoing administration
HR maintains standard oversight; all day-to-day program management and employee support is handled by Happiest Baby. HR teams never manage equipment—we do.
Program at a Glance
No upfront cost
Usage-based pricing
No minimums
Full launch in 2 weeks or less
Fully managed logistics and support
Dedicated employer onboarding and account support
Less than the cost of a daily coffee per employee
Employee Experience
Fully Managed by Happiest Baby
Certified Sleep Support
The world's most advanced baby bed
24/7 Parent Care
Always-on help when families need it most
App-Based Coaching
Science-backed sleep education in one place
Safety-First Technology
Designed around safe, smarter sleep
Logistics Handled
We manage delivery, swaps, and replacements
Employee Savings
Freebies and exclusive savings on our products
Employer Testimonials
What Companies Say
Milt Ezzard
VP of Global Benefits @ Activision Blizzard
Employees are absolutely crazy about it! It’s been an amazing game change!
Jill Fragoso
VP HR @ Children’s Hospital NOLA
Our employees love the ease of the process, the product itself, and the extra hours of sleep!
Christina Sanchez
Benefit Manager @ NFL
We had new moms who took parental leave and never returned for a variety of reasons. By offering the SNOO, we brought parents back to work consistently and earlier.
Meghan McClung
Benefits Lead @ Under Armour
Most raved about benefit we have!
Parent Testimonials
What Employees Say
VP @ JPMorgan
My child has been sleeping through the night since 8 weeks old. I feel less stressed with going back to work and I've been able to take care of myself and two older children without being exhausted.
Account Manager @ Google
SNOO was a game changer for me. I can't put into words what it has meant. I felt so much more in control and able to tackle each day. I was able to get them in a good routine and sleeping through the night early which allowed me to be present for bedtime with my grade school kids and rested during the day. Maternity leave with twins is a lot, forever thankful for SNOO for ensuring I was rested to conquer each day.
Physician, Children's Hospital NOLA
As a pediatric specialist and first time mom, I am incredibly grateful to have been able to use a SNOO as a benefit through my employer. The SNOO allowed me to get better rest while knowing that my baby was safe. This can really be invaluable when you are facing postpartum anxiety and depression as many, many physician moms do. This benefit is a great example of my hospital [putting] families first.
Manager, Snap Inc.
The SNOO benefit was a major influence in my accepting my job offer. There must be a huge ROI for a device that returns parents to work well-rested. I personally felt ready to hit the ground running after my maternity leave, and I don’t think I would have felt that way without SNOO’s help.
Employee, Sonic
The fact that my company provides SNOO is absolutely incredible and it breeds not only positive feelings but it engenders tremendous loyalty. I feel so lucky to have a company that takes care of me and my family like this. It’s such a privilege to have one of the most challenging problems simply taken care of.
SNOO provides gentle rocking and soothing womb-like sounds to lull babies through the night.
It is also the first and only FDA De Novo authorized infant bed proven to keep sleeping babies safely secured on their backs. Parents can rest easy knowing their SNOO babies are protected from rolling to a dangerous position during sleep.
Employee Benefits