Improving Infant Sleep Safety: A New Insight
When parents leave the hospital with their new baby in arms, they often worry about the huge responsibility of caring for such a precious and vulnerable being.
Welcome to your new life!
You’ll bundle your infant against the cold and shield them from the sun. Soon, securing them into a car seat, stroller, swing, or highchair becomes second nature.
But what about…sleep?
The Need for Safer Sleep
Nothing is sweeter than watching your little baby sleep. Infants love to sleep and it’s important for the development of their bodies and brains. In fact, infants spend most of their time sleeping,12 to 16 hours/day.
While sleep is a wonderful and valuable time for babies, it is also a time of increased risk. Tragically, many babies get into trouble, during the night. Every year, about 3,700 infants die in their sleep. This terrible event is known as Sudden Infant Death Syndrome/Sudden unexplained Infant Death (SIDS/SUID).
And babies are found on their side or stomach in over half of these heartbreaking fatalities, according to the NIH and American Academy of Pediatrics. That’s why doctors recommend back sleeping as the single most effective step parents can take to prevent SIDS/SUID.
But here’s a thought: Since we protect babies throughout the day by securing them in place, what if you could protect your sleeping baby by securing them, too?
The great news is, now you can! SNOO Smart Sleeper is the first and only baby bed granted FDA De Novo authorization for safely securing babies on the back…for all naps/all nights. (For important safety information visit happiestbaby.com/fda.)
A Breakthrough in Sleep Safety
In the 1970s, parents cheered finally having safe car seats to protect babies on a drive. And today, parents cheer finally have SNOOs to protect babies during sleep.
SNOO is not just safe for home use, hundreds of hospitals trust it to soothe newborn fussing and improve sleep. No wonder it has received 40+ top awards including, the National Sleep Foundation, TIME, Consumer Reports, New York Times, and Forbes. SNOO is even in the permanent collection of the Smithsonian, America’s national museum.
SNOO: The Road Ahead
Our goal is to make SNOO accessible to all families to provide the peace of mind of more—and safer—sleep. Top employers (from Chase to Google to the City of Atlanta) give SNOO rentals at no cost to the employee as an employee benefit. SNOO is also covered through HSA/FSA accounts for eligible users and anyone in the US can rent a SNOO for as low as $3/day (about the price of a coffee!). Lastly, projects are underway to provide 6-month use of SNOO for all families at no cost, through private insurance, Medicaid, and the military.
We are absolutely committed to our heartfelt goal: Within a few years, protecting babies during sleep will be as routine as securing them into a highchair or stroller!