Why SNOO Is Still Truly the Only Smart Sleeper

SNOO is so much more than a bassinet—it’s a breakthrough in infant care, designed to help babies and their parents thrive during the most precious (and exhausting!) time of life. Since its debut, SNOO has transformed nights for tens of thousands of families—and today, it remains the only smart sleeper with the science, safety, and support to truly earn that title. Here are 10 reasons why SNOO is still the one and only smart sleeper around.

1. SNOO is FDA De Novo Authorized for safer sleep!

SNOO is the first and only infant sleep solution to receive De Novo authorization from the FDA for its ability to keep sleeping babies safely on their backs, the #1 safe sleep position. That means when it comes to helping reduce one of the biggest risk factors for SIDS, SNOO is in a league of its own. (See more important safety information at happiestbaby.com/fda)

2. SNOO is used in Over 200 Hospitals Worldwide

There’s a reason hundreds of hospitals trust SNOO with their tiniest patients! From NICUs to maternity wards, SNOO is used to soothe some of the most challenging babies—saving nurses 4 to 5 hours of work a day! (Learn about the SNOO Health Partnership Program!)

3. SNOO is proven to add 1–2+ hours of sleep a night.

Research shows that SNOO helps babies get up to 2 hours more sleep a night (which means their tired parents get extra ZZZs too!). And getting adequate sleep is linked to a whole bunch of benefits… from healthy development to better moods.

4. SNOO’s soothing powers are backed by science.

Dr. Harvey Karp’s groundbreaking discovery of the “calming reflex” changed everything we know about newborn sleep. Based on his decades of pediatric experience and research, SNOO uses responsive motion and specially-engineered sound to deliver thousands of hours of gentle, rhythmic stimulation, helping babies feel secure and soothed—just like in the womb.

5. SNOO trains babies for great sleep—even after SNOO.

SNOO doesn’t just help babies sleep now. It teaches them healthy sleep habits by using motion and sound to gently ease them into dreamland…night after night. When the time comes to transition out of SNOO, you’ll likely find your baby is already a budding sleep champ. (Read up on transitioning from SNOO to the crib!)

6. SNOO was built by a dream team of experts.

Designed by renowned pediatrician Dr. Harvey Karp—creator of the 5 S’s and bestselling Happiest Baby on the Block—Happiest Baby also has ongoing input from leading child development specialists and past president of the American Academy of Pediatrics, Dr. Colleen Kraft. This is innovation with true medical muscle behind it!

7. SNOO calms crying (often in less than a minute!).

SNOO automatically responds to fussing with soothing that mimics what babies experienced in the womb, which is why it’s successfully calmed more than 21 million cries (and counting!), 75% of them in under one minute. SNOO provides the low-level, rhythmic stimulation that helps them reset, rebalance, and feel calm—day and night.

8. SNOO supports secure infant attachment.

Yes, you read that right. SNOO’s constant, responsive care helps babies feel safe and connected, which is the foundation of secure attachment. And because SNOO gives parents more rest, it supports your ability to show up fully—confident, competent, and calm—which is one of the greatest gifts you can give your baby.

9. SNOO is has a museum-worthy design (literally).

SNOO’s award-winning design isn’t just functional—it’s beautiful. So beautiful, in fact, it’s been honored with a place in six of the world’s leading museums, including the Smithsonian and MoMA. (Can your pack-and-play say that?)

10. SNOO offers affordable peace of mind.

For the cost of 15 minutes of a babysitter’s time, you can rent SNOO and get round-the-clock help from the world’s smartest bassinet. That’s support you can count on at 3am, 6am…anytime your baby needs a little extra love (and you need a little extra sleep). Bonus: More and more companies are now offering SNOO as a free employee benefit!

There are lots of products that call themselves “smart.” But only one was built by a world-famous pediatrician, tested in hospitals, authorized by the FDA, and proven to help your baby sleep better.

There’s SNOO. And then there’s everything else.

More on SNOO:

• 5 Ways SNOO Supports Parental Wellbeing
• Everything You Need to Know About Renting SNOO
• How to Use Your HSA/FSA to Buy SNOO
• SNOO: The Next Step in Baby Safety

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.