21 Black-Owned Brands for Kids and Parents

There are so many ways to show support to the Black community...including shopping! From beautifully diverse dolls and books to thoughtfully made baby care products, here are just a fraction of the Black-owned businesses that are serving up high-quality products for you and your kids.

Toys, Games, Books, and Dolls

HarperIman Dolls

These handmade dolls are precious keepsakes your child will cherish their entire life. Created by a mother and daughter team, these too-adorable toys represent the kinds of dolls they wished they had growing up. The hard part for you? Deciding which one to buy!

Upbounders

Here you’ll find award-winning puzzles, memory games, playing cards, and more screen-free activities for kids 6 and under that were designed with inclusivity in mind. 

Brown Toy Box

Originally launched as a STEAM kit for kiddos, Brown Toy Box has evolved into a full-scale educational toy company, putting out curated STEAM toys and experiences that celebrate Black children.

Brave and Kind Bookshop

You can’t go wrong with any of the picks from Brave and Kind’s thoughtfully chosen selection of diverse books. But if you’re stumped about what to buy, check out their board book bundles and book subscriptions.

Jambo Books

Want a set-and-forget approach to growing your library with amazing new books? Jambo’s boxes are tailored for your child’s age and each come with two to three books with children of color in starring roles.

Kids Swag

Okay, so this is not quite a toy...but this cereal bowl is super fun! Plus, the Kids Swag shop is jam-packed with a thoughtfully assembled collection of all sorts of products—like backpacks, dolls, bibs, and way more—that all feature imagery of Black children. Hear! Hear!

The Fresh Dolls

Created by a mom and former professor, this diverse line of dolls was designed to inspire Black children to see just how beautiful their skin is. You can shop for baby dolls, boy and girl fashion dolls, and dolls clothes.

Puzzle Huddle

Puzzle Huddle came about because a young couple with three little ones believed all children should be reflected in a variety of toys...including puzzles! These bright and fun jigsaws aim to affirm and inspire children.

Kid and Baby Clothing

KaAn’s Designs

Choose from conversation-starting T-shirts, rompers, totes, and more…including matching sets for the whole family, like the viral The Original, The Remix, The Encore, Mic Drop collection. Perfection!

SEVIIN

This Black-owned online clothing store offers up comfortable, high-quality wears for newborns, babies, toddlers, and preschoolers. It’s all so chic, you’ll wish you could wear them, too!

Tippy Tot Shoes

It’s not just Mamma who dreams of luxury shoes! Soft and flexible baby booties, sturdy walkers, even quality boots and socks, this high-end Black-owned retailer has all the cute-shoe bases covered.  

Miles and Milan

These basics that are so not basic! Black-owned Miles and Milan’s modern, minimalist designs are the perfect staples for fashionable little ones.

Little Muffincakes

This baby boutique celebrates diversity with designs that feature Black faces and positive messages. In addition to apparel, look for baby blankets, quilts, and even wrapping paper!

Coco’Pie Clothing

Coco’Pie’s rompers, tees, and accessories all feature the signature “Power in These Puffs” designs. These adorable illustrations put Black girl representation front and center.

PSF

PSF stands for pint size faith and their shop is all about delivering faith-forward clothing with a spiritual message. Besides kid clothes, they’ve got adult tops and totes, too.

Sun & Lace

We may have found the perfect neutral-colored kicks for your next family photo! The handcrafted shoes out of this Wisconsin studio are a breeze to slip on your tot’s piggies…and they look great, to boot (pun intended!). While you’re browsing the Sun & Lace shop, don’t forget to check out the cute hair accessories!

Kido

This Chicago-based, artist-founded kids boutique features a curated collection clothing, toys, games, and gifts for all ages! Whether you’re seeking one-of-a-kind tees, diverse books, or sustainable toys, Kido’s the place to unearth something special.

Bath and Body Products

Tinky Poo Diapers

Sure, it's the inside that counts—and in the case of these diapers, that means soft, organic materials that keep babies dry. But the outside is just as worth yapping about! Designed by mom Nadiyah Spencer, TinkyPoo diapers feature vibrant and culturally conscious designs, from Afrocentric patterns to adorable imagery of Black babies soaring to new heights.

Alaffia

Fair-trade baby and kid lotions, shampoos, body wash, and more...plus, body and haircare goodness for grownups! Even better, any time you buy from Alaffia, you’re supporting the Alaffia Foundation, an organization that empowers African communities.

Black Girl Sunscreen

Made for kids of color, this sunscreen offers all the UVA and UVB protection—with none of the hard-to-spread, chalky residue! Plus, you can count on BGS to be free of harmful chemicals, but full of skin-helping nutrients, like shae butter, jojoba, and chamomile. And, of course, there’s plenty for parents from this much-loved brand too!

For Parents/Caregivers

Gwell

Ummm, hello yummy and healthy! This Black-owned food company—selling fruit and nut bites, tea cookies, and granola clusters—only uses natural and organic ingredients. Plus, there’s no dairy, no soy, no gluten, no artificial colors and flavors, zero preservatives, or not a one filler. 

McBride Sisters Wine Collection

A pair of sisters with a passion for wine created the largest Black-owned wine company in the United States that’s not only inclusive, accessible, socially-aware and sustainable, but tasty, too. The best part? There’s a wine club! 

Matrescence

Becoming a mom is a huge transition in a woman’s life—and this skincare brand for the modern mom was created with that in mind.

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.