Research SNOO

Created by renowned pediatrician Dr. Harvey Karp and MIT-trained engineers, SNOO, quite simply, is a smarter and safer baby bed that can add 1 to 2 hours of sleep each night for babies 0 to 6 months old. SNOO's one-of-a-kind safe swaddling, gentle swaying, and all-night shushing was designed to mimic the soothing sensations of the womb, which activates Baby's innate calming reflex—or nature's “off switch” for crying and “on switch” for sleep. Plus, SNOO is responsive, meaning it automatically responds to Baby's fussing with the just-right increase of shushing and motion to help lull your sweet pea back to sleep…often doing so in under a minute. Finally, SNOO is the first—and only—medical device to receive De Novo Authorization from the Food and Drug Administration (FDA) for its ability to keep sleeping babies safely on their backs. Back-sleeping is the number one safe-sleep recommendation by all public health authorities in the United States. SNOO is so safe, in fact, that over 150 hospitals all over the world place their tiniest patients in SNOO!

Is SNOO worth it?

If safety, peace of mind, better sleep, and your mental wellbeing are top priorities for you, then YES, SNOO is worth it! Pediatrician-designed, FDA-De Novo-Authorized SNOO allows babies to be safely swaddled on their backs—the safest sleep position—for up to six months. At the same time, research has shown that babies who sleep in SNOO clock 1 to 2 more hours of sleep each night than other babies…and many sleep 9 hours or more by 2 to 3 months old. Plus, another study found that SNOO can help parents feel more rested and less likely to feel mentally stressed. Finally, research in the journal PLOS ONE concluded that swaddling, sound, and movement work equally well for soothing babies, whether it comes from SNOO or a loving adult…making SNOO a much-needed helper for parents whose “village” is too far away to offer middle-of-the-night soothing that allow weary parents to rest.

Benefits of SNOO Baby Bassinet

SNOO's womb-like rocking, all-night white noise, and snug embrace of a safe swaddle are specially designed to calm fussing, reduce night waking, and improve sleep. In fact, SNOO has been shown to add 1 to 2 hours of baby sleep each night. And SNOO's secure swaddle features patented looped “wings” that slide onto SNOO's built-in safety clips, keeping babies from rolling to the stomach during sleep. No wonder SNOO is the only medical device to receive De Novo classification from the FDA for its ability to keep sleeping babies safely on their backs! In short, SNOO:

• Securely swaddles Baby on the back. That means once your precious little one is swaddled in their cozy SNOO Sack and clipped into the bassinet, they'll remain safely on their back all sleep long.
• Triggers the innate calming reflex,which is Baby's “off switch” for crying and “on switch” for sleep.
• Adds roughly 1 to 2 hours sleep each night.And most SNOO babies sleep 9 hours or more by 2 to 3 months.
• Automatically respondsand adjusts to your baby's fussing with motion and sound, often calming babies in under a minute.
• Reduces the need for sleep training.SNOO's weaning mode allows for a gentle transition to crib.
• SNOO boosts confidence.With more sleep, less crying, and fewer worries about Baby's safety, parents tend to feel like they're doing a good job meeting their lovebug's needs. And more sleep helps a new parent feel more like themself, which contributes to overall wellbeing.

SNOO Smart Baby Bassinet Features

SNOO is not your average bassinet. In fact, it's not even your average smart bassinet! SNOO is the first and only medical device to receive De Novo Authorization from the FDA for its ability to keep sleeping babies safely on their backs. And SNOO is the only smart bassinet to include all these sleep-promoting and safety features:

• Safe rocking:Babies love motion (after all, during their 9 months in the womb, they were gently rocked with every movement). However, unlike baby swings that hold babies at an unsafe incline, SNOO provides babies a firm, flat surface as it rocks. Additionally, SNOO's special swaddle is secured to the bassinet so you can rest assured that your bub will remain safely on their back all sleep long.
• All-night white noise:Research has shown that white noise can help 80% of babies fall asleep in just 5 minutes.
• Safe swaddling:SNOO's easy 5-Second Swaddle is hip-safe, never unravels, keeps babies safely on the back, and features breathable mesh at the shoulders and legs to keep babies comfy and cool all sleep long.
• Easy to customize:Thanks to the free mobile App, you can adjust your bassinet's motion, sound, and cry sensitivity.

While the term “smart” is sometimes used for any device that's plugged in or has a connected App, simply being able to move, make noise, or operate remotely doesn't make a bassinet smart! A “smart” sleeper relies on information from the user (aka your baby) to work more efficiently. SNOO, for instance, is designed to respond to your baby's cries with a sophisticated algorithm that mimics the actions of an experienced caregiver. That means SNOO automatically chooses the best motion (a gentle rock for sleep, a slightly faster jiggle for fussing babies), as well as the best white noise (soothing rain for a sleeping baby, and louder womb-like sounds for an upset baby) to help calm your little one. And once your baby settles, SNOO reduces its response back to your selected baseline.

How is a Smart Sleeper better than baby rockers?

While baby swings and rockers are fantastic at calming babies—and allowing parents a short break—they're not safe for babies to sleep in. The American Academy of Pediatrics (AAP) notes that babies should never be placed on an incline to sleep and never sleep in a swing or baby rocker. That's because a baby's head can flop forward, possibly obstructing their airway, causing suffocation. And if left unrestrained, babies can roll over and asphyxiate.

With SNOO, however, your baby is safely rocked while in their own sleep space on a firm, flat surface, which is what's recommended. But it's important to know that not all rocking bassinets are the same. Once your little one starts wiggling and rolling, the motion of a rocking bassinet can make it easier for them to become trapped against one side, which is a clear suffocation risk. But when your baby sleeps in SNOO you can rest assured that they're in the first—and only—medical device to receive De Novo classification from the Food and Drug Administration (FDA) for its ability to keep sleeping babies safely on their backs. Back-sleeping is the number one safe-sleep recommendation by all public health authorities in the United States, including the AAP and the Centers for Disease Control and Prevention.

There is no other bassinet like SNOO. When compared to other so-called smart bassinets, none of them can keep babies sleeping safely on their backs for all naps and nights. This makes it possible to keep your lovebug safely swaddled for up to 6 months. (When babies are not in SNOO, swaddling must stop once Baby begins to roll.) Plus, SNOO works all night long and automatically responds to Baby's cries with pediatrician-designed white noise and safe rocking specifically designed to soothe Baby back to sleep. And, of course, SNOO—coupled with a properly secured SNOO Sack—is the only FDA cleared Infant Sleep System on the market to keep babies safely sleeping on their backs…the position that all pediatricians recommend.

Pros and Cons of Traditional Baby Bassinets vs SNOO

A traditional baby bassinet features a safe, flat, firm sleep surface—which is ideal. And they're compact enough to keep in your room, which is what the American Academy of Pediatrics recommends for at least your baby's first six months. SNOO features these very same safe-sleep musts, plus some new ones. For instance, unlike traditional bassinets, SNOO keeps Baby securely swaddled on the back, which is the ideal safe-sleep position for babies. In fact, SNOO is the first—and only—medical device to receive De Novo Authorization from the FDA for its ability to keep sleeping babies safely on their backs. At the same time, SNOO offers Baby white noise and gentle rocking all night long—both proven sleep-helpers. And SNOO is designed to automatically respond to Baby's cries with the just-right increase of soothing sounds and motion, expertly lulling them back to sleep.

Traditional infant sleep positioners—like baby nests, docks, pods, pillow loungers, and crib wedges—are unsafe! These products feature dangerous bolsters, wedges, or pillows that babies can roll onto—or turn into—and suffocate. (Babies are often not strong enough to get themselves back to a safe position once rolling into a dangerous spot.) Unlike risky infant sleep positioners, SNOO does not have the pillows, cushions, or bolsters that are associated with suffocation deaths. Instead, SNOO features a universally recommended flat, firm sleep surface—and it's the first—and only—FDA cleared infant sleep positioner that keeps sleeping babies on their backs for all naps and night sleeps.

It's easy! Once you plug in and set up your smart sleeper, just follow these steps:

• Open the sack and inner bands and lay your baby down with their shoulders 2 to 3” higher than the neckline of the sack.
• Straighten each arm and snugly pull and secure the inner arm bands across Baby's chest. The bottom edge should cover most of Baby's hands, leaving just their fingers exposed. Next, secure the leg flap.
• Now, tug the top of the SNOO Sleep Sack up and over each shoulder and fully zip the sack. (The neckline should be well below your child's chin.)

• When you lay Baby in SNOO, make sure their feet are at the end nearest to the Activity Button.
• SNOO Sacks feature wings with a loop on each side. Slide the SNOO Sack's loops onto SNOO's safety clips on either side of the bassinet. (Do this whether SNOO is on or off.)

• Press the Activity Button on the front of SNOO. It'll blink white for about a minute as SNOO “boots up.” Once it stops blinking, push the button again. This time, the light will turn blue and SNOO will turn on and begin gently rocking and playing white noise.
• When your baby fusses, SNOO waits a few seconds before responding, allowing them to self-soothe. If crying continues, SNOO's gentle rocking gets slightly faster and the white noise gets a bit louder. SNOO then moves through four levels of increased sound and motion, until fussing stops. SNOO is designed to “time out,” turn off, and alert parents via the App after a couple minutes of continued crying, indicating that Baby likely needs a change, a feed, or extra comfort.

• To increase SNOO's level of sound and motion, simply push SNOO's Activity Button for several seconds. As you continue to push, the button will change color and SNOO will advance to the next level of sound and motion. (You can adjust SNOO's sound and motion with the mobile App, too.)
• You can reduce SNOO's level of activity with the mobile App. (To stop SNOO, push the activity button once.)
• SNOO has a special feature called Motion Limiter that allows parents to restrict SNOO's motion to the first two levels (recommended for babies under 1 month). Go to the Settings icon of the App, click on your baby's profile, and toggle Motion Limiter on and save. When Motion Limiter is on, you'll see a M icon in the upper right corner.
• When Baby is just about ready to move to the crib, engage SNOO's Weaning Mode, which offers Baby sleep-boosting sound all night—but no motion, unless upset. To turn on Weaning Mode, go to the Settings icon on the App. Under the Modes category, toggle to Weaning. When the Weaning is on, a W icon will show in the screen's upper right corner.

When deciding between renting SNOO or buying SNOO, it's smart to consider your space, your budget, and whether you think you're going to have more babies. For instance, buying SNOO might be the best option if you're hoping to pass the bassinet onto siblings, if you have the room to store SNOO between babies, and/or you don't want to deal with the logistics of making a return. However, renting SNOO might be for you if you're looking for flexibility, cost savings, and a more Earth-friendly option. That's because renting SNOO…

• Is environmentally sound. Each SNOO rental is fully refreshed, sanitized, and certified 100% safe before being sent to its next home, ensuring less waste in landfills. (While you may think buying used is also environmentally smart, know that Consumer Reports advises against purchasing second-hand cribs and bassinets for safety reasons.)
• Offers flexibility. When renting SNOO, you can commit at your own pace and keep it as long as you need it (minimum rental period applies).
• Is more affordable. When going month-to-month, SNOO costs $159 a month or about $5 a day. (Plus, reconditioning and return fee.)!
• Saves space. Renting means that you don't need to make room to store your SNOO after your baby has moved on to the crib.

Yes. The FDA De Novo Authorization qualifies SNOO as a legally authorized medical device in the United States.

Thousands of new parents already get a free 6-month SNOO rental as a wellness benefit from their employer. Over 50+ companies (like JP Morgan, Snapchat, Activision-Blizzard, and Under Armour) rate SNOO as one of their most popular employee benefits.

To get your employer to join our Corporate Rental Program so you can qualify for a FREE 6-Month SNOO Rental, reach out to your HR or Benefits Manager to ask them to join employers that provide SNOO as a benefit for their employees. For more information, please reach out, or have your HR or Benefits Manager connect with corporaterental@happiestbaby.com.

Not at this time, but we hope that it will be in the future! In the meantime, 1000s of parents get free SNOO Rentals for 6-months as a wellness benefit from their employer. Over 50+ top corporations (from JP Morgan to Snapchat) offer it and—with the FDA's De Novo Authorization—we expect more and more new companies to begin supporting their new parents with SNOO.

To get your employer to join our Corporate Rental Program so you can qualify for a FREE 6-Month SNOO Rental, reach out to your HR or Benefits Manager to ask them to join employers that provide SNOO as a benefit for their employees. For more information, please reach out, or have your HR or Benefits Manager connect with corporaterental@happiestbaby.com.

Every year, ~3,500 American infants die during sleep. A big reason for these continued thousands of deaths is stomach sleeping. About two-thirds of SUID cases happen when babies roll to—or are placed on—the side or stomach. (The risk is even greater when a baby rolls over when swaddled and/or if parents have put soft, loose bedding in the infant's sleep space.) For this reason, all public health programs recommend that babies are placed to sleep on the back. The National Institutes of Health says back sleeping is “the single most effective action that parents and caregivers can take to lower a baby's risk of SIDS.” Being put in bed on the back is a key safe sleep recommendation of the American Academy of Pediatrics. And, the CDC notes that “babies who sleep on their backs are much less likely to die of SIDS than babies who sleep on their sides or stomachs.”

Happiest Baby's SNOO Smart Sleeper is a true advance in infant safety. SNOO is the first baby bed to receive FDA De Novo authorization for its effectiveness at keeping sleeping babies on the back. (De Novo means the product is a whole new and unique class of devices). SNOO is recommended for babies to use until 6 months or they can roll consistently (meaning they have rolled from stomach to back—multiple times—during sleep). Back sleeping is the safest position for sleeping infants. However, SNOO has not demonstrated a reduction in the incidence of SIDS/SUID.