5 Things HR Leaders Love About the SNOO Employee Benefit Program

From an employee’s POV, it’s easy to see that there’s tons to love about the SNOO Employee Benefit Program. After all, new parents get all the benefits of SNOO (which includes 1+ extra hours of sleep a night, peace of mind knowing their baby is in a safe position, and 24/7 virtual helper) for free…paid for their company!

So, what’s in it for employers? We recently hosted a round table with real HR leaders—and moms!—who have firsthand experience with the SNOO Employee Benefit Program. (Listen to the whole webinar!) Here’s why they’re such fans of this new-parent employee benefit:  

It boosts employee wellbeing with much-needed sleep and peace of mind.

In addition to being proven to add sleep, SNOO is the only FDA De Novo authorized baby bed for its ability to secure babies on their backs during sleep. Back-sleeping is the top safe sleep recommendation from all public health authorities for its ability to reduce the risk of SIDS. (For important safety information visit happiestbaby.com/fda). As a result, parents can rest easier! 

“My leadership really resonated with my personal story using the SNOO. I was a first-time mom, studying for the bar exam, with no family help because of the pandemic,” said Tenia Clayton, Health Law Associate and Women's Initiative Leader at Baker Donelson. “The SNOO gave me such peace of mind knowing my baby had somewhere safe to sleep while I could study.”

“As employers, being able to provide such a safe sleeping environment for newborn babies is such a beautiful thing to do for our employees,” echoed Hannah Wilkowski Astrachan, Director Global Benefits at Buzzfeed.

SNOO provides new-parent employees with tangible support at a critical time.

“Buzzfeed works really hard to provide as many resources as possible to employees during the transition to becoming a new parent. Because along with becoming a new parent, the hardest part is doing so with very little sleep,” Hannah said.

On the flip side, lack of proper support can lead to parents leaving the workforce altogether!

“In 2022, we interviewed employees about their biggest reasons for not returning to the office. What we heard was that new parents—especially those with babies born during the pandemic—was that they were new parents, not sleeping, and lacked the support they needed. To help address these concerns, we chose to implement the SNOO Employee Benefit Program,” said Christina Sanchez, Director Total Rewards at Bonterra and former Senior Benefits Manager at the NFL.

It’s a brag-worthy benefit that employees truly love.

“The benefit was so well received,” Christina said. “We even had employees return to work early because their babies slept so well, and they didn’t have to struggle day to day. It’s a really good benefit for employees.”

At Buzzfeed, it was an equally big hit. “The benefit quickly became word-of-mouth, spreading like wildfire through our parental ERG and existing communities,” Hannah said. “I’m really happy to be able to brag about this benefit to everyone.” 

It helps with recruiting and retention.

A company that takes care of its employees is a huge selling point—and loyalty-builder!  “I focus a lot of my time on our recruiting and retention efforts, and we’ve had many people interviewing with us ask if we offer the SNOO Employee Benefit Program,” Tenia said. 

Happiest Baby is there to help every step of the way.

Implementation is a breeze! “Finding out about the SNOO Employee Benefit Program, which offers the only FDA-authorized bassinet for infant safety that keeps the baby securely on their back, increases sleep, monitors the baby’s sleep through a great app, and is delivered and picked up right at your door, was amazing,” Hannah said. 

Fast implementation means the program is live in 1 to 2 weeks; there’s no up-front cost for the employers; and the Happiest Baby Employee Benefit Program team will work with you to make sure everyone has a great experience.  

“The customization options of the SNOO Employee Benefit Program were really helpful because we were able to tailor the program to our exact needs. The Happiest Baby team was very helpful in explaining the ROI and sharing best practices for usage and promotion. They gave us all the support we needed to get a strong, tailored proposal in front of our leadership,” Tenia recalled. 

“We realized some of our other benefits in this space had lower utilization, so we were able to reconsider and shift resources to implement the SNOO Employee Benefit Program. We knew we could work with Happiest Baby to make it the best fit for us,” Christina said of her decision to sign on. 

Learn more about offering SNOO as a benefit at your office!

Disclaimer: The information on our site is NOT medical advice for any specific person or condition. It is only meant as general information. If you have any medical questions and concerns about your child or yourself, please contact your health provider.